About Bleika slaufan
Bleika slaufan is a national cancer awareness campaign that happens during the month of October.
The aim of the campaign is to raise public awareness of cancer in women and women’s issues in relation to cancer. Bleika slaufan also raises funds, primarily through the sale of pins, designed specifically for each year’s campaign in collaboration with Icelandic designers. All proceeds are invested in support for patients and their loved ones, cancer research and discovery, prevention and education, and advocacy, through the Icelandic Cancer Society.
The focus of this year’s campaign is incurable cancer. Our aim is to raise awareness on the balancing act involved in living with incurable cancer. The designer of Bleika slaufan 2025 is Thelma Björk, an experienced fashion designer and artist currently living with incurable breast cancer since 2024.